Logitech makes a range of PC accessories including mice, keyboards, speakers, headsets, webcams, and more. But soon some of those products will ship without the Logitech brand name. Instead they’ll have a new logo: Logi.
The company isn’t actually changing its name. It’s still Logitech. And Logitech isn’t under new ownership: the company hasn’t been sold or anything.
But according to a press release announcing the new logo, “Logitech has been working behind the scenes on reinventing the company” since 2013, and apparently this is part of what Logitech has come up with as “an outward expression of those changes.”
In other words… the new logo is part of a new focus on design. It’s shorter, features a more modern font, I guess, and the logo should be easier to slap on small products since it has less letters… or something.
A spokesperson also told Gizmodo that the “tech” part of the name doesnt’ mean as much these days as it did 30 years ago, since tech is in everything.