As promised earlier this year, Walmart has officially entered the eBook space with the launch of Walmart eBooks.

The move is clearly intended to compete with market-leader Amazon. Not only can shoppers choose from a library of 6 million eBooks, but Walmart is also offering an audiobook subscription service that lets you pay $10 per month to get one audiobook.

It sounds a lot like Amazon’s Audible subscription service… but Walmart’s version is $5 cheaper.

Walmart didn’t build its eBook and audiobook service from scratch. The company partnered with Kobo… which launched its own $10/month audiobook subscription plan last year and which is responsible for the 6-million title catalog available to Walmart customers.

What’s new is that Walmart will also begin selling digital book cards in 3,500 stores, allowing shoppers to walk into a bricks and mortar location, browse a selection of popular eBooks, and pay for it in store to get a code that will let them download an eBook. About 40 titles will be available at launch.

Walmart will also begin selling Kobo eReaders on its website and in select stores this week. Users can also read eBooks on smartphones or tablets using iOS or Android apps.

As an incentive to give the service a try, Walmart is offering $10 off the first eBook or audiobook to first-time customers, and a 30-day free trial for the audiobook subscription plan.

press release

more details and analysis at The Digital Reader

Support Liliputing

Liliputing's primary sources of revenue are advertising and affiliate links (if you click the "Shop" button at the top of the page and buy something on Amazon, for example, we'll get a small commission).

But there are several ways you can support the site directly even if you're using an ad blocker* and hate online shopping.

Contribute to our Patreon campaign


Contribute via PayPal

* If you are using an ad blocker like uBlock Origin and seeing a pop-up message at the bottom of the screen, we have a guide that may help you disable it.

Subscribe to Liliputing via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9,545 other subscribers

4 replies on “Walmart eBooks launches (with a little help from Kobo)”

  1. What advantages does have over I will visit a physical Walmart maybe twice a year.

    1. An average of 3500 to 4500 people shop at each of nearly 11,700 Walmart stores worldwide every week… While you may consider it heresy, not building their sales and marketing plan around you seems to be working for them.

      1. I was asking about on-line sales. I totally understand their physical store business. I have never shopped on

Comments are closed.