Fitbit Charge 4 coming April 13th for $150 (First Fitbit device since Google acquired the company)

The new Fitbit Charge 4 is an activity tracker that also supports mobile payments, smartphone notifications, Spotify controls, and GPS — making it the first Fibit device that can use satellite navigation to provide real-time distance and pace details even if you leave your phone behind when you’re out for a run or bike ride. […]

Google is buying Fitbit for $2.1 billion, promises Google-made wearables

The rumors were true. Google has announced plans to acquire Fitbit in a deal valued at $2.1 billion. Fitbit is a 12-year-old company that currently dominates the wearable activity tracker space, but which has struggled to move beyond fitness devices. Google, meanwhile, has been developing software for wearables for the past five years… but the […]

Fitbit launches Versa 2 smartwatch with Alexa support + optional Fitbit subscription service

Fitbit’s latest smartwatch is a $200 model with support for voice controls, courtesy of Amazon Alexa. The Fitbit Versa 2 is up for pre-order today and it should begin shipping in September. There’s also a $230 Fitbit Versa 2 Special Edition model that features a woven wristband and comes with a 3-month free trial to […]

Fitbit unveils $150 Charge 3 fitness tracker with touchscreen display, swim tracking

Fitbit may have gotten into the smartwatch space in recent years, but the company is still best known for its fitness trackers, and today Fitbit is introducing an update to its top-of-the-line Fitbit Charge series. The Fitbit Charge 3 is coming in October and goes up for pre-order starting today for $150 and up. At […]

Fitbit launches $200 Versa smartwatch and kid-friendly $100 Ace activity tracker

Fitbit’s second smartwatch is here, and it’s cheaper, better looking, and arguably more useful than the company’s first. The Fitbit Versa is a $200 watch that offers 4 days of battery life, heart rate monitoring, sleep tracking, step counting, and music playback, as well as notifications and support for third-party apps. Fitbit is also launching […]

Rebble aims to make your Pebble watch keep working after Fitbit pulls the plug this summer

Pebble was one of the early players in the smartwatch space, and the company’s low-power devices with long battery life, support for third-party apps, and sunlight readable displays still have a loyal fan base… even though Pebble hasn’t released a new watch since the company was acquired by Fitbit at the end of 2016. At […]

Pebble smartwatches aren’t dead yet (but they will be this summer… kinda)

After Fitbit acquired smartwatch company Pebble in 2016, the company promised to keep Pebble’s software and services running through the end of 2017. While Pebble stopped making and selling watches, that move at least meant that existing customers would be able to squeeze a little extra life out of their wearables. Now Fibit has extended […]