I’m not entirely sure how an ad comparing a notebook to a sword is supposed to sell laptops, but I guess Sony wants you to know that the upcoming Sony Vaio X is thin. Really thin. Like 0.55 inches thin. We also already knew that it would weigh about 1.5 pounds, thanks to a light […]
advertising
Ain’t I a Woman? Della Markets Inspirons to Women
Kristin Shoemaker blogs at OStatic and Linux Librarian. She likes to take things apart and see if she can put them back together again in new and better ways. And she’s not impressed with Dell’s latest attempts to market netbooks toward women. Dell seems to have gotten itself in a gender bender. Fine, that’s a […]
NCIX advertises 9 cell MSI Wind battery with magical properties
The MSI Wind U100 netbook ships with either a 3 cell or 6 cell battery. And that means you can generally get from 2.5 to 5 hours of battery life out of this netbook. But somehow Canadian retailer NCIX thinks that a 9 cell battery will provide up to 12 hours of run time. At […]
Evidence of Google Android powered netbooks grows
It’s starting to look like we will be seeing netbooks running Google’s Android operating system pretty soon. While Google initially pushed the operating system for cellphones, it can run at least as well on low power computers like netbooks and offers many of the features you’d expect from a desktop operating system including a built […]
You know netbooks have gone mainstream when…
… the ads have almost nothing to do with the product. HP has launched a new TV ad for the HP Mini 1000 that could almost be an ad for a clothing store. Because the commercial shows more than half a dozen outfit changes, but only shows the netbook being advertised for a few seconds. […]
Best Buy reminds me why I don’t love the word “netbook”
There’s been a lot of talk over the last few days about the word “netbook.” I think it’s silly that Psion is starting to protect its trademark a year after people started using the word netbook widely. But at the same time, I’ve never been a huge fan of the word. Because it implies that […]
Psion explains its trademark position, probably won’t sue me
Psion, the company that holds the trademark for the word “netbook” is attempting to better explain why it sent cease & desist letters to some bloggers and web sites recently. Apparently most of the entities on the receiving end were advertisers and computer makers using the term to describe their products, not journalists and bloggers. […]
Has anyone ever gotten 8 hours of battery life from an Eee PC?
Asus is continuing its odd advertising campaign for the Eee PC with a new commercial touting the netbook’s long lasting battery. And apparently its ability to clone attractive dancing women in bunny suits. There’s just one problem (other than the whole bunny suit thing). The premise of the ad is that you can squeeze 8 […]
Lenovo rolls out bizarre Lenovo S10 ad campaign in China
I don’t know about you, but I can’t think of a better way to promote a new mini-laptop than by telling a good love story that happens to revolve around the use of a Lenovo IdeaPad S10 and an IM client. Oh wait, sure I can. Â But apparently Lenovo decided to produce an odd little […]
Asus and MSI must use the same advertising company
There’s no question that the Asus Eee PC and the upcoming MSI Wind feature a superficial resemblance. They’re both small, white laptops. But it turns out that’s not the only thing they have in common. Both computers seem to make the same boy very very happy. The folks at Eee PC News.de noticed that MSI […]