A lot of people have pointed out that the Sony Vaio Mini W’s starting price of $499 in the US makes it about $100 more expensive than similar laptops from other companies. But that’s nothing compared to the premium Sony is charging Australian customers. In that country, the Vaio Mini W will sell for $999 AUD or about $776 US.
On the one hand, most computers do cost more in Australia than the US. But The Age points out that most netbooks sell for about $600 Australian or about $476 US.
Sony apparently has a few explanations: Exchange rates, Australian marketing, and so forth. But the only explanation I can really come up with is that Sony must not really want to sell many units of this netbook in Australia.