
NVIDIA may have denied that it plans to launch a Tegra-powered mini-laptop under its own brand name. But the rumor appears to be picking up steam. SemiAccurate reports that NVIDIA has built a prototype called the Firefly, which could be out as soon as September.
The company is reportedly looking for ODM’s to build the smartbook, which would feature an ARM-based processor, NVIDIA graphics, and Windows CE. Then again, the web site reporting this rumor is called SemiAccurate, so take this with a grain of salt.
I think it’s also possible that NVIDIA is behind the Firefly design much the same way Intel is behind the Classmate PC netbook. Intel developed a series of reference designs which are sold under a variety of different brand names, including the CTL 2Go PC, Daewoo C920, Archos Classmate, and M&A Companion PC. If NVIDIA is taking a similar approach, that would explain why the company objected to reports that it would be releasing its own netbook.
via Netbook Choice
Reference design sounds about right. nVidia and ARM, sounds good. Windows CE? Skip it. I hope the manufacturers pick up the hardware reference but use better judgement on the software side.