Qualcomm’s Snapdragon chips power millions of smartphones. But now Qualcomm is rebranding its mobile system-on-a-chip lineup… kind of.

Starting today, the full name is Snapdragon Mobile Platform. The idea is to make it clear that the SoC is more than just a CPU. It includes Qualcomm’s ARM-based CPU cores, Adreno graphics processor, cellular modem, and other components.

I suspect most folks will keep just saying “Snapdragon” though, because it’s shorter.

Still, from a branding perspective, Qualcomm’s new naming scheme makes sense.

Like most mobile chip makers, Qualcomm licenses CPU designs from ARM Holdings. But most of Qualcomm’s chips used the company’s own custom ARM designs, custom graphics technology, fast charging tech, and other proprietary bits that help set Qualcomm’s ARM-based chips apart from those made by Samsung, MediaTek, Huawei, and others.

It’s also worth noting that not every chip formerly known as Snapdragon is getting renamed as a Snapdragon Mobile Platform chip. The entry-level Snapdragon 200 series processors are dropping the Snapdragon name altogether.

Instead, they’ll be called Qualcomm Mobile Platform from here on out.

That makes sense too, since those low-cost, lower-performance chips are a bit different from other recent Snapdragon processors. They use ARM Cortex-A7 CPU cores instead of Qualcomm’s custom Kryo cores. And they’re designed to be cheap and efficient rather than to offer high performance.

via AnandTech


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3 replies on “Qualcomm: Snapdragon Mobile Platform is the new “Snapdragon””

  1. That would make some sense if they had Snapdragon… Mobile Platform, Wearables Platform, IoT Platform, etc… for their different processors.

  2. Typo alert, Brad. You have one part where it says Samsung instead of Snapdragon. Qualcomm would be quite unhappy if their chips were being rebranded as Samsung Mobile Platform.

    I wonder if these guidelines will be strict. Though uncommon, some of their phone SoCs have had the modems not integrated, as in the case of the SD805 as I recall. And I wonder what will be the cutoff for what is Snapdragon and what is not(400 series, 600 series, etc). Doesn’t affect me much since I actually look at the specs, though it does seem to make things easier for people to follow.

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