The OnePlus One smartphone features top-tier specs at a mid-range price. For $299 you get a phone with a 5.5 inch, full HD display, 3GB of RAM, and a Qualcomm Snapdragon 801 processor.
But it’s tough to actually get your hands on the first phone form OnePlus. There’s a limited supply of phones from this Chinese startup and up until now you’ve needed to get an invitation to even place an order.
Starting in late October OnePlus will open the doors to everyone who wants to place an order… kind of.
For a limited time, anyone will be able to place an order for a OnePlus One. If the company has a phone in stock, it’ll ship right away. If it’s not in stock then your name will be added to a pre-order page.
OnePlus isn’t placing a limit on how many devices will be available for order, but the pre-orders will only be open for a limited time. If a few people place orders you probably won’t have to wait long to get a phone. If a lot of people place orders the ship dates could get pushed further and further back.
Folks who end up on the pre-order list will be able to cancel their orders for a refund.
While the OnePlus One generated a lot of buzz when the company first unveiled the phone, it’s been in short supply ever since launch which means it’s one of the best phone that not a lot of people actually own.
OnePlus has also generated a bit of controversy from a series of poorly thought out promotional stunts… but in some ways the phone itself is a promotional stunt. The company is selling it for about what it costs to make the phone and hoping to use the word-of-mouth buzz generated by this high quality device as relatively cheap advertising.
But not everything’s gone according to plan. Not only did the company draw complaints from some folks for its promotional efforts, but this week the company canceled one of the projects designed to make the OnePlus One appealing. You probably won’t be able to buy a StyleSwap cover for the back of the phone due to manufacturing issues.
There’s a limited number of bamboo covers that OnePlus will sell… but the company warns that they might not be a perfect fit and OnePlus will provide customers with clear instructions on installing the covers without damaging their devices.
via Droid Life