There’s good news for folks that’ve been trying to get their hands on a OnePlus One smartphone: you can order one without an invitation today.

There’s also bad news: you can only place orders between 11:00AM and noon Eastern Time and there’s no guarantee your phone will ship promptly.

Update: Not surprisingly, it looks like the pre-order website is straining under heavy load. I’ve been unable to access it since 11:00AM. Color me not shocked. 

Update 2: The pre-order page is back online, and it looks like someone had a change of heart. Orders are now open until 2:00PM. 

oneplus one_01

OnePlus sells its smartphone for $299 and up, which is pretty close to what it costs to actually manufacture the phone. So if the company had a lot of unsold units sitting in a warehouse, it’d be losing money.

To keep that from happening OnePlus has been manufacturing the phone in relatively small batches so that it knows it’s not making more than it can sell. Up until recently it’s managed inventory by only selling units to folks who have an invitation. But today the company is launching open order/pre-orders… for a limited time.

The idea is that anyone can place an order for the phone today and if the company has one in stock, it’ll ship it right away. If not, your order will be treated as a pre-order and the company will ship new phones as they become available on a first-come, first-served basis.

When the OnePlus One first launched earlier this year, it offered a pretty interesting value proposition: $299 gets you a phone with a 5.5 inch, 1920 x 1080 pixel display, a Qualcomm Snapdragon 801 processor, 3GB of RAM, 16GB of storage, a 13MP camera, and a 3100mAh battery. It runs a custom version of Android 4.4 KitKat developed by Cyanogn Inc, and there’s also a 64GB model available for $349.

OnePlus has come under scrutiny for some obnoxious marketing techniques, and the phone’s hardware doesn’t look as spectacular today as it did this spring. But the phone still has some of the best hardware you can buy for under $300.

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8 replies on “OnePlus One pre-orders open today (until 2:00PM)”

  1. I have personally owned the phone for about 2 months now and I think it’s totally worth the wait. The phone is my daily driver.

    Also, I am a hacker enthusiast and have been able to get three days of moderate usage out of the battery when I downgraded the CPU to 1500 MHz and turned off all syncing data.

    This phone is incredible. Among the tech community, there are normally invitations handed out on Google+ . About once a month I get emailed invites I’ll be sharing them on Google+ as well.

  2. you poor slobs are a glutton for punishment,,how long have you’ve been trying to get one of these,,by the time you do it will be a, ur almost as bad as apple fans…don’t you know when someone is jerking your chain ???

    1. Point me in the direction of any $300 phone with remotely comparable specs.

  3. 1+’s official line is bogus. It’s cheaper to manufacturer devices in one big batch than multiple small batches. The deal with 1+ is a marketing ploy: Making the phone hard to get ostensibly builds up demand, because a thing is perceived as more valuable when it’s harder to get. 1+ is trying to build some buzz around its brand, which has no brand-recognition up to now. The invite-only, and now pre-order-only, will gradually open up to a regular order process.

  4. Terrible way to cell your product and I’m speaking from the point of person who was/is in the market for new cellphone. I have cash in hand but can’t just give it to you in exchange for your product? No problem I’ll find someone else to take my money (Google, Motorola, Samsung).

    1. I felt the same way. I was interested in buying a Oneplus One months ago. I tried for weeks to get an invite, but never got one. I was wanting to replace my aging Galaxy Note 2, but gave up on it.

      I would still like to replace my Note 2, but I’m not buying a Oneplus One.

    2. I was in the same boat, but then I bought a chinese oneplus one. Since I’m in the UK I still get 4G, plus it cost me something like £10 more than the official route but that’s worth it imo. They’re selling… not like hotcakes but like a normal product over there since the price is in the $400 range.

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