Hello and welcome to today’s installment of “are netbooks helping or hurting computer makers?” There’s absolutely no doubt that mini-laptops represent the fastest growing segment of the computer industry. This week the researchers at DisplayBank put out a report estimating that 14.6 million netbooks were sold in 2008. That’s about 11% of all notebooks sold over the course of the year. According to DisplayBank, Acer led the pack with 37.3% market share, followed by Asus with 33.2%. HP, MSI, and Intel (who I guess got in on the list because of the Classmate PC), were the stragglers with market share figures in the single digits.
Now, you should take those figures with a grain of salt because DisplayBank might not have access to all of the actual sales figures, and of course some folks will disagree on what exactly defines a netbook. But I think it’s safe to say that millions of netbooks have been sold.
Netbooks have struck a nerve. Ultraportables of the past were priced out of the reach of many consumers, but these new low cost PCs won’t break the bank. And during a recession, the appeal of cheap computers is even greater. But many laptop makers and analysts have worried that the popularity of netbooks will lead people to buy fewer full sized laptops. And that means people could be spending less money on computers overall.
But you know what? There is a recession going on. And it’s quite possible that people who are saving money and spending less on consumer goods in general weren’t going to buy a new computer at all this year. In other words, while laptop makers are facing declining revenue, things could be even worse if companies didn’t have low cost PCs to offer.
Please read this:
Maybe even the book. When apple and sony say netbooks are low-quality, the explanation is there. When you ask this question, the explanation is there. You have a great blog, yet, you’re missing on the best analysis of this space.
IMHO, netbook sales could probably be shown to cause slight losses in overall laptop revenues if the study or analysis looks at some limited market segment, limited time frame, and limited equipment array, as all such studies must do.
But if you look at the big picture, (again IMHO) netbooks will ultimately cause a _huge_ increase in overall computer-related revenues in a variety of ways:
They bring a lot of new buyers into the market. (They actually largely created their own niche, which was previously only partially and inadequately filled by ~ 6 lb budget laptops and ~ $2,000 ultraportables.)
They lead to all sorts of ancillary purchases, from netbook accessories and parts to portable printers and broadband service.
Netbooks have a large following of aficionados who don’t hesitate to buy two or more, just because they like to play with them, in addition to the people who buy only one because they don’t want to lug a 6 lb or $1800 laptop across campus.
There are countless examples where a new development seemed like devastating competition at first but ultimately lead to great growth in the market in question. The Model T Ford (if memory serves 😉 scared the heck out of carriage makers, but the ones who successfully converted to horseless carriages brought in terrific revenues 🙂
A win for consumers?
The traditional notebook manufacturers feel they’re entitled to always owning the market and charging what they want? Absurd.
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