The Lumia 535 is Microsoft’s first Windows Phone handset that won’t have the Nokia name on it. The phone is an entry-level device with a 5 inch IPS display, a Qualcomm Snapdragon 200 processor, and 5MP front and rear cameras.

It should be available in parts of Asia and Europe soon for about 110 Euros, which is a little under $140 US.

microsoft lumia 535

The Microsoft Lumia 535 features a 960 x 540 pixel display, Qualcomm’s 1.2 GHz quad-core processor, 1GB of RAM and 8GB of storage. But it also has a microSD card slot for removable storage and customers get 15GB of free cloud storage from Microsoft OneDrive.

The phone has a 1905mAh battery which Microsoft says is good for up to 6.5 hours of video playback, 8.5 hours of web surfing over WiFi, or 13 hours of talk time over 3G. It has up to 23 hours of standby time.

Microsoft will offer single SIM and dual-SIM versions of the phone, and it supports 802.11b/g/n WiFi, Bluetooth 4.0, and GSM/HSPA+ networks.

The most notable things about the phone though, are the software and the price. The Lumia 535 features Windows Phone 8.1 software with features including Office, Cortana voice assistant, Skype, and Outlook.

The phone will be available in select markets starting this month and the 110 Euro price tag could help make this an attractive alternative to low-cost Android phones. Clearly Microsoft isn’t trying to take on the iPhone 6 with this model.

But this is just the company’s first phone to ship without Nokia branding. There will be more… and it’s likely that some of them will have faster processors, higher-resolution displays, more memory, and other premium features.

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10 replies on “Microsoft Lumia 535 is an entry-level Windows Phone (without Nokia branding)”

  1. Phones are rapidly heading to where low cost Windows laptops like the Asus x205 are … inexpensive devices that, for the most part, do more than what the average person needs. The “buy your own phone” model of the rest of the world makes more sense than the carrier subsidized super expensive phone model of the US.

    1. I agree. I imagine at some point there will be smartphones that simply do more than enough and have enough processing power for people to replace laptops and desktops with. Maybe Windows 10 could bring some devices that, to show maybe a shred of that possible future.

      1. Smartphones already have more than enough processing power for most people. But smartphones will never have the ergonomics of a pc (=you don’t want to work 8 hours on your smartphone).

  2. I would love to see that phone sold unlocked in USA for a reasonable price. Unfortunately 3G would not work in the US. Specs show “WCDMA network: Band 1 (2100 MHz), Band 8 (900 MHz)”. T-Mobile uses 1900 MHz or 1700/2100 MHz (depends on location), AT&T uses 1900 MHz. What’s more annoying more and more manufacturers make phones that work only in North America or only in Europe. As I travel between USA and Europe at least once a year I would like to see more “international” phones (like my Nexus 4).

    1. Well other recent Lumia’s have gotten carrier versions. It’s very possible a version of this could come to T-Mobile with HSPA+42 and LTE enabled on the correct bands for a good outright purchase price. The 521 if I remember correctly is available very low.

      1. Yes, but carrier versions are locked. Even after unlocking they do not support bands used in Europe.

          1. The 520 and 630/635 are carried on ATT, T-Mobile and most of their MVNO’s. I don’t see the issue of not being on Verizon or Sprint, as if you use them you typically will get a higher level subsidized phone. I expect the 535 or something similar will make it’s way to the US soon enough. But carriers have just added the 635 and probably want to work through their inventories.

        1. I recently got a pair of Lumia 630’s from Cricket free after rebate. They are unlocked (or can be on request.) WP8.1 is a nice OS for a low powered phone. It does not utilize AT&T’s LTE network (which is throttled on Cricket to 8mbs anyway) but is plenty fast using HSPDA 4G (or wifi.) The total of free decent phones and 35$ a month (or 5 people for $100) is the best deal I could find.

          IMO WP8.1 is a good option for a lower powered phone, maybe better than Android depending on how much of an issue the limited WP app store is to users. So far it has met my needs, and the only real things lacking are full Google/Chromecast support, 3rd party browsers and top end gaming (which you can’t do on a low level Android device either.)

          My main issue with the 630 has been the low RAM- so I am glad to see MS is now putting 1 GB into their entry level models. I think the 535’s specs of 5″, Snapdragon 200, 1GB, microSD card and replaceable battery hit pretty much the sweet spot for an entry level device. I personally would prefer a 720P screen and a 7MP pureview, but then it would be the 730, which costs twice as much.

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