The company behind Snapchat is expanding its hardware offerings. Snap started selling Spectacles eyewear with built-in cameras in 2017. Now Snap has launched a flying drone called Pixy that sells for $230 and which is designed to be simple to use – so simple that there’s not even a controller.

Instead you set Pixy to one of four preset flight modes and it’ll follow you around or float in front of you while recording short videos or snapping photos that can be shared to Snapchat for editing or posting to the social network (or elsewhere). Photo and video quality is reportedly not great, but  Pixy is certainly one of the simplest ways to get started with aerial photography. But Snap says only a limited quantity will be available at launch.

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