Acer, Asus, Lenovo, and Toshiba have all introduced ultrabooks, or thin and light laptops with Intel’s latest processors, solid state disk, and other premium features. But Intel CEO Paul Otellini says that’s just the beginning — that eventually “all the major brands” will offer ultrabooks. That includes Dell and HP, which have yet to introduce any ultrabook models.
HP currently offers the low cost, ultraportable Pavilion DM1 laptop featuring an AMD E-350 processor. But that notebook is thicker, heavier, and slower than what Intel calls an ultrabook.
Dell doesn’t currently offer any ultraportable notebooks with 11 to 13 inch screens.
We’ve also heard that OEMs including Pegatron, Inventec, and Foxconn are working on ultrabooks. Since these are the companies that often actually build notebooks and other devices for big-name Western companies, it’s a good sign that there’s a lot of interest in the ultrabook space right now — at least among technology producers.
It’s too early to say whether consumers will be interested in buying ultraportable notebooks that cost 3 times as much as a typical netbook. Sure, ultrabooks are more powerful, have larger screens and keyboards, and other premium features that you won’t find in a $300 laptop. But I still get the feeling that many customers are more concerned with price than features.
if lenovo are sensible they will stick a 25W dual-core Llano Fusion chip in their U300S chassis and knock $250 of the list price of the ultrabook version.
now that would shift units!
hp and dell would be sensible to follow a similar strategy; ultrabook performance at mainstream prices.
You forgot about a thing called “profit” that companies kind of want. These devices cost a lot more than just the sum of the components’ prices.
I kinda wonder if Intel is paying big money (300 million) to keep the prices below Mac Air for a specific reason.
Is Intel punishing Apple (rehashing monopolistic habits) for using ARM or AMD in the Air?
You also forgot that Intel has a long history of using secret bribes and threats to block AMD out of the market.
“But I still get the feeling that many customers are more concerned with price than features.”
The Asus UX31 seems to be flying off the shelves. It appears that consumers are willing to pay more for superior design, even if it is lifted directly from Apple, and decent components, like the HD+ display in the UX31.
Dell and HP, no doubt, will launch the same low quality piece of crap products as everything else in their lineup. Once great companies have fallen to a point that they need to take a hard look at themselves. Most new purchasers are looking elsewhere for their computing needs.
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