Jawbone was one of the early players in the wearable fitness tracker space that’s now largely dominated by Fitbit. But as consumers interested in activity tracking increasingly turn to multi-function devices like smartwatches, Fitbit is reportedly struggling to bring its first smartwatch to market, and Jawbone… is giving up.

The Information reported today that Jawbone has begun liquidating its assets, and several other websites, including TechCrunchThe Verge and Business Insider have confirmed that report with their own sources.

According to the reports, the CEO of Jawbone has started a new company called Jawbone Health Hub that will focus on medical hardware and software rather than consumer-oriented devices… although that new company will allegedly continue to offer support and services for existing Jawbone devices.

Hopefully that means you won’t lose the ability to sync data from your Jawbone device to your smartphone anytime soon… although I wouldn’t hold my breath waiting for new features to show up in Jawbone’s mobile apps anytime soon.

For now, you can still find plenty of Jawbone UP activity trackers at stores. The UP4 wristband is selling for just $50 at Amazon, and supports step counting, heart rate monitoring, and sleep tracking, among other things. And you can pick up the entry-level Jawbone Up Move clip-style activity tracker for less than $10.

Those prices are much lower than what you’d pay for the closest equivalent devices from Fitbit… if you don’t mind buying a gadget from a company that’s going out of business without knowing what kind of support will be offered in the future.


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4 replies on “Fitness tracker maker Jawbone is closing up shop”

  1. Perhaps if they had better quality products and more effective customer service they would not have to be closing shop on the consumer fitness side. All I can say is , good bye Jawbone, hello better products to the next in line. Sure do feel sorry for the medical side of the equation though!

  2. i thought they made bluetooth headsets

    i never knew they made fitness thingies

    1. I knew they made activity trackers, but I’m almost positive they started with bluetooth earpieces. I know they made those for sure. Years ago, I purchased a pair from a deal website advertised as new and they came with what looked like dog nibbles. Went through heck to return them….so that is stuck in my mind.

      Now when I go to the website, there’s no mention of earpieces so I guess they switched a while back. Before the switch, it was dominated by their various high end earpieces (which were cool because they talk).

      P.S. Their audio products are under their support link. Wow, totally forgot that they made the bluetooth speakers, Jambox too. Those were popular.

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