Barnes & Noble and NOOK Media have launched a new program called Sync Up that lets you get a big discount on select eBooks when you purchase a paperback copy of the same title.

It’s kind of the B&N version of the Amazon Kindle MatchBook program that launched last year… but there are a few key differences.

bn sync up

First, B&N’s program works when you buy books from a physical book store. Walk into the store, find a paperback book with a B&N Sync Up! bookmark, and you’ll be able to show the bookmark at the cash register to get an access code that lets you buy the eBook at

The other differences are that B&N’s selection of content isn’t as extensive as Amazon’s, and the prices aren’t as good.

Amazon’s MatchBook offers thousands of Kindle Edition titles for $2.99 or less when you buy a physical copy of the book at full price. B&N Sync Up offers “over 70 titles”a and the eBooks are all priced at $4.99.

There are some popular titles in there including Stpehn King’s Doctor Sleep, Diana Gabaldon’s Outlander, and Yann Martel’s Life of Pi, and the program could be good for loyal B&N customers. But it doesn’t look very competitive with Amazon’s offering at this point.

via B&N

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2 replies on “B&N Sync Up lets paperback buyers get cheap eBook versions”

  1. I could see like $2 or so, but this seems like not that great of a deal.

    1. Many DVDs are now coming with inclusive streamable/downloadable versions, so no, horribly pointless and obviously just another way to make money rather than be actively appealing.

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