Budget smartphone maker BLU has a history of offering low-cost phones with decent, if not exactly remarkable specs. But BLU’s latest phone breaks new ground though for the company by combining premium specs and a mid-range price.

Sure, BLU isn’t the first company to take that approach, but the BLU Pure XL still looks like an interesting device.

The smartphone features a 6 inch, 2560 x 1440 pixel display, a MediaTek Helio X10 octa-core 64-bit processor, 3GB of RAM, and 64GB of storage. It will be available in the US starting September 29th for $349, which seems like a pretty good price for a phone with those specs.

blu xl_06

Other features include a 24 megapixel rear camera with support for 4K video recording and optical image stabilization, an 8MP front-facing camera, a 3,500 mAh battery, support for quick charging, a fingerprint sensor, stereo speakers, and support for 24-bit, 192 kHz audio.

The phone also has a microSD card slot, support for 802.11ac WiFi and NFC and it should work with AT&T and T-Mobile’s 4G LTE networks in the United States.

The BLU Pure XL has an aluminum case and it will be available in gold or grey.

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20 replies on “BLU Pure XL is a $349 phone with a big, high-res display and a speedy processor”

  1. Well I was amazed at the specs and price but I told myself I wouldn’t buy a phone with a backward facing speaker.
    Plus this doesn’t have usb type c
    Edit: it has a quad hd screen! Well moto x does too.. But a 64gb moto x pure would be $500
    Edit 2: Damn, this has good specs…. I’ll wait for reviews

  2. The specs for that price is totally unbelievable. OIS at that price is unheard of. But the 6″ screen is the only flaw i see, just a tad too big.

  3. Not sure how BLU got a $650 phone in China to sell for $350 here. If it were 5.5″, I would consider it but my hand isn’t big enough to handle 6″ phone.

    1. I have had a phone from IUNI sub-brand of Gionee

      it dropped from 350$ to 220$ in 6 month. I do not think costs change that much. Also Gionee Elife E7 dropped much more in price in less that a year.

      gionee Elife E8 is really a very good deal with $350

    1. It’s a rebranded Gionee Elife E8 and that tells us the back cam is a 23.8MP Omnivision.

  4. I don’t see stereo front-facing speakers? I see what looks like one in the rear and one for your ear with it to your face ?

    1. Except the price is much lower and the Gionee does not work on US LTE bands.
      Blu typically uses rebranded phones, but I’m not sure which one this is. And I think this would be their first phone to be compatible with USA LTE.

      1. Many Blu phones are Gionee rebrands , different bands is an easy thing to do.
        This device is also sold as the Allview X2 Xtreme in Europe.

    2. Thank you for the info. I’ll double check what radio bands the Gionee support when it comes out.

    3. You are wright, it is exactly the same with the same modem as well 🙂

      It supports TDD for China as well as FDD-LTE (Specially Band 7) for Hong Kong, Taiwan and Makaw

  5. Who’s version of android does this run? ie- does this run pure android?

    1. It’s 5.1 with a custom launcher. Just do some research on BLU phone on YouTube

  6. that is much more impressive than their current crop of phones. I wanted to consider them last time I was in the market but they only offered phones with next to no RAM for some reason.

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