BLU has made a bit of a name for itself by offering cheap but decent Android phones that don’t require you to sign up for a long-term service contract. Now the company is offering its most expensive phone yet… but also the first that has specs you’d normally associate with a $500 handset.

The BLU Life Pure sells for $349 and features a full HD display, a quad-core processor, 2GB of RAM, and 32GB of storage.

blue life pure

The phone has a 5 inch, 1920 x 1080 pixel display, a 13MP rear camera, 5MP front-facing camera, WiFi, Bluetooth, GPS, FM radio, and supports GSM, GPRS, Edge, and HSPA+ networks. It has a 2000mAh battery and runs Android 4.2 Jelly Bean.

You get a lot of phone for $349, but what you don’t get are support for 4G LTE or a microSD card slot. The phone also has a 1.5 GHz MediaTek MT6589T quad-core ARM Cortex-A7 processor with PowerVR SGX544 graphics. It might not be quite as powerful as a similarly-priced Google Nexus 5 (which offers 16GB of storage for the same $349 price).

Overall, you might be better off getting a Nexus 5 if that option is available. But the BLU Life Pure does have a few things going for it, including more storage on the base model, higher-resolution cameras, and hardware buttons below the screen, if that’s the sort of thing you like.

via Android Police and Engadget


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4 replies on “BLU Life Pure is a $349 smartphone with high-end hardware”

  1. Very good specs for such a low price, but the Nexus 5 has LTE (plus the ability to work on Sprint), a higher-end quad-core CPU, and newer firmware (plus the guarantee of some Android updates). That said, I would like to see some image samples from that 13-megapixel camera, because for some people. that could seal the deal for BLU

      1. Another reason as to why I would rather keep 16 GB of storage for the Nexus experience. The UI on this thing also looks a bit peculiar, not like Google Experience Launcher with vanilla KitKat

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