Asus Zenfone 4 family comes to America

Asus is bringing its Zenfone 4 line of smartphones to North America, with prices ranging from $169 to $599 depending on the model.

The mid-range Zenfone 4 ($399) and premium Zenfone 4 Pro ($599) are probably the most interesting models when you look at the price-to-spec ratio. Just don’t expect to get any newfangled design features like slim bezels: these new phones wouldn’t have turned heads if they’d launched in 2015.

But it’s what’s on the inside that counts, so let’s take a look at what you get with each of these new phones.

Asus Zenfone 4 ($399)

The Asus Zenfone 4 has solid mid-range specs and a competitive price: a $399 it’ll go head-to-head with the Moto X4 and other mid-range phones, but the Asus Zenfone 4 has more memory and storage than Motorola’s similarly-priced phone.

Its features include:

• 5.5 inch, 1920 x 1080 pixel Super IPS+ LCD display (600 nit brightness)
• Qualcomm Snapdragon 630 processor with Adreno 508 graphics
• 4GB RAM
• 64GB storage
• Dual rear cameras (12MP Sony IMX362 + 8MP 120 degree wide-angle)
• 8MP front-facing 84-degree camera
• Front fingerprint sensor
• 802.11a/b/g/n/ac WiFi, Bluetooth 5.0, NFC, and LTE Cat 12
• Dual SIM + microSD card reader
• Android N + Asus ZenUI 4.0
• USB 2.0 Type-C
• 3,300 mAh battery
• Dual speakers

Asus Zenfone 4 Pro ($599)

Take the basic idea of the Zenfone 4 and then improve just about everything about it and you’ve got the Pro model, which includes:

• 5.5 inch, 1920 x 1080 pixel AMOLED display (500 nits brightness)
• Qualcomm Snapdragon 835 processor with Adreno 540 graphics)
• 6GB RAM
• 64GB storage
• Dual rear cameras (12MP Sony IMX362 + 16MB Sony IMX351 2X optical zoom)
• 8MP front-facing Sony IMX319 87 degree camera
• Front fingerprint sensor
• 802.11a/b/g/n/ac/ad WiFi, Bluetooth 5.0, NFC, and LTE Cat 12
• Dual SIM + microSD card
• Android N + Asus ZenUI 4.0
• USB 2.0 Type-C
• 3,600 mAh battery
• Dual speakers

Asus Zenfone 4 MAX ZC554KL

Confusingly, Asus has two phones called the Zenfone 4 Max. Both have big batteries, but the larger model has a bigger one, plus a bigger display, a faster processor, more memory, and storage. But it doesn’t cost much more.

• 5.5 inch, 1280 x 720 pixel IPS display
• Qualcomm Snapdragon 430 processor + Adreno 505 graphics
• 3GB of RAM
• 32GB of storage
• Dual rear cameras (13MP + 5MP 120 degree wide-angle camera)
• 8MP front camera with 85 degree field of view and LED flash
• Front fingerprint sensor
• 802.11b/g/n WiFi (2.4 GHz), Bluetooth 4.1, and LTE Cat 4
• Dual SIM + microSD card slot
• Micro USB 2.0 port
• 5,000 mAh battery
• $199

Asus Zenfone 4 Max ZC520KL ($169)

• 5.2 inch, 1280 x 720 pixel IPS display
• Qualcomm Snapdragon 425 processor + Adreno 308 graphics
• 2GB of RAM
• 16GB of storage
• Dual rear cameras (13MP + 120 degree wide-angle camera)
• 8MP front camera with 85 degree field of view and LED flash
• Front fingerprint sensor
• 802.11b/g/n WiFi (2.4 GHz), Bluetooth 4.1, and LTE Cat 4
• Dual SIM + microSD card slot
• Micro USB 2.0 port
• 4,100 mAh battery
• $169

Technically the Zenfone 4 Max was the first of these phones to launch in North America. The larger model launched last month. But now you’ve got more choices.

Press Release