In a report to investors, ASUS revealed its plans for 2015, including a push to become the number one electronics maker in Taiwan, the US and European launch of the ZenFone 2, and the release of a redesigned version of the Fonepad, rebranded as ZenPad.

You could call ASUS’s next-generation tablet the Fonepad 2, but the company hopes to unite the “Zen” family. Thus, the ZenPad is born.


From images distributed through ASUS’ presentation slideshow, the ZenFone looks similar to its predecessor, the Fonepad 8. It appears the tablet will come in white, rose, and electric blue. However, since it is just a graphic for the presentation, that is just speculation.

It also appears that the ZenPad is Android-based with a ZenUI interface. From the logo on the back cover, the tablet will sport Intel inside.

asus  2015 report

ASUS also plans to launch the ZenFone 2 with the hopes of solidifying a market capture in Taiwan, as well as, across Asia Pacific. The company believes that the popularity of the second-generation ZenFone will, not only penetrate the US and European smartphone market, but will also drop into China as a “major league” player.

ASUS’s goal is to move 27 million mobile units in 2015 at a 50 percent growth in the market.

ASUS will be attending the 2015 Mobile World Congress in Barcelona Mar. 2-5 and might officially unveil the ZenPad at the convention.

Via NotebookItalia using Microsoft Translator

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9 replies on “ASUS plans to rebrand Fonepad in 2015 with ZenPad, ZenFone 2 to launch in US”

  1. As long as retailers cooperate, the Zenfone 2 will destroy the cellphone market here in North America.

    The Nexus 4 and 5 did okay, but not enough consumers saw the value in paying $300 to avoid a contract, versus paying $0-99 to get an iPhone on contract.

    Now that that iPhone has been stuck in $200 territory (at least here in Canada) for the past several months, this will cause the perfect storm 😛

    1. It is going to be sold online so retailers have not much to do with it. This won’t hit contract carriers but could very well be the phone of choice for BYOD or MVNO prepaid. Sad thing is it won’t get much more exposure than Ascend Mate 2, great phone but few sales.

  2. For $200, the asus zenfone 2 has better specs than some phone that costs $200 on contract! If they bring this to att and other carriers it should sell very well especially with financing plans.

    1. They might not have to go through carriers. If the Nexus 5 was at least a million seller with the low unlocked price, and only two carriers selling it in North America, then Asus I think could easily take that spot if they are smart with software support. Specs snobs will for sure want to see how this device performs given what it has.

      1. I hope they don’t go through carriers. If they don’t it’s an auto buy.

    2. You would thinks so but American consumer usually think cheaper = crappier quality and probably just look down on the Zenfone 2.

  3. Can’t wait for Zen 2, good specs good pricing! Bad for Apple Stock, at this pricing all other phones loose a couple of hundred bucks in pricing!

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