The Asus Eee Pad Transformer is expected to hit store shelves in Taiwan this week, and it’s due out in the US in April. So it’s not surprising that Asus is starting to promote the 10 inch Android tablet with the optional detachable keyboard which transforms the device into a laptop. What is surprising is the form that promotion is taking.

Asus posted the first in a series of “The Eee Pad Story” videos on YouTube and Facebook today. The three minute video is a parody of The Big Bang Theory, but as far as I can tell, someone forgot to write jokes for the skit.

The video runs about three minutes and doesn’t really tell us anything about the tablet other than the fact that it has a detachable keyboard — information which is pretty easily conveyed in a single photograph.

For what it’s worth, the Transformer has a 1 GHz NVIDIA Tegra 2 dual core processor, a 10 inch, 1280 x 800 pixel display and runs Google Android 3.0 Honeycomb. It measures about half an inch thick, and it’s the first of four Android tablets Asus hopes to bring to market this year.

Hopefully the next episode will be a bit more compelling. You can check out the first ep after the break.

via Blogeee

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9 replies on “Asus launches a painfully unfunny ad campaign for the Eee Pad Transformer”

  1. Was excited about Notion Ink Adam, then RIM Playbook and HTC Flyer. I will probably end up with the ASUS Transformer. A better video of it’s capabilities can be found at


  2. Clearly inspired to the Big Bang Theory but the actors and director suck big time. It’s even beyond the Golden Raspberry and the Razzie award.

  3. The idea of the commercial is right but the execution is horrible. They need to fire whomever wrote this thing. They could have gotten 10x more info in 1/10th the time.

    Nonetheless, this is still my favorite Android Honeycomb tablet coming to market–really want it with the Tegra 3 quad core 😀

    1. Got a long wait before Tegra 3 comes out, should have Windows 8 out about then too for more options that can run on ARM. But for now let’s see how well this version does for how Asus will handle the next version.

      Asus can radically change the design depending on what they learn from this attempt at this product and what they considered worked or not…

      Btw, to me it looks like they took the concept for the video from the CBS sitcom series “The Big Bang Theory”…

      1. Tegra 3 chips will be in tablets shipping in August according to NVIDIA.

        Windows 8. . . 2013 according to MS last I heard.

        1. Shortly after announcing Windows 8 will support ARM they pushed for time table to hopefully by end of this year by last report…

          As for Tegra 3, August is still a long time for someone who wants a system now 😛

          Though it’s not when they have the chip out that worries me but when we can actually get a system with one. Tegra 2 was released early 2010 and it took till early 2011 for use to see them being sold.

          Tegra 3 will likely have a much more rapid adoption thanks to how well Tegra 2 is doing but I wouldn’t be surprised if it’ll be closer to the holiday shopping season before we see many out… Especially for those companies who may want to wait on Windows 8, like some tablets were delayed for Honeycomb for example, or are effected by the expected parts shortages that the Japan disaster will cause…

          But you never know, they might actually make their target date…

  4. Good grief that was grim. The video does actually tell us a little more than suggested though: it’s a b*gger to get apart.

    1. Hehe. I think they took some artistic license — notice that for most of the fight, they’re both holding onto the keyboard.

      When I checked out the Transformer at CES, the tablet fit snugly into the keyboard dock, but it wasn’t that hard to detach.

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