Asus may have pioneered the netbook space with the launch of the Eee PC 701 in 2007. But the company didn’t stop there. In 2008, Asus introduced what seemed like an endless stream of netbooks, including a number of variations of the Eee PC 900 with a 9 inch screen and Intel Celeron CPU, the Eee PC 901 with a 9 inch display and Intel Atom processor, and the Eee PC 1000 with a 10 inch screen and Atom CPU. And then there was the Eee PC S101, Eee PC 1002HA, and… well, you get the idea.

In an interview with the Wall Street Journal this weekend, Asus CEO Jonney Shih admits that this rapid fire introduction of product after product might have hurt the company more than it helped.This year, the company plans to introduce just a few new netbooks.

According to the Wall Street Journal, Asus introduced a new model every 6 weeks on average in 2008. If you count the minor variations in hard drive capacity, operating system, and other features, I think you could even argue that Asus introduced more models than that.

Of course, 2008 was a year of adjustments in the netbook space. While the Eee PC 701 was wildly popular, it had some limitations that kept many consumers from seriously considering picking it up. First, it had a low resolution 7 inch screen and tiny keyboard. Second, it used an old Intel Celeron processor that wasn’t as energy efficient as it could have been. Third, it originally ran Linux only. Fourth, there was no hard drive option, which meant that the netbook was sturdier thanks to the lack of moving parts, but also had limited storage capacity. And fifth, the tiny power adapter was easy to carry around, but took forever to fully charge a battery.

Of course, some people were happy to live with those compromises, and you can still find some Asus netbooks with smaller screens, solid state disks instead of hard drives, and Linux. But Asus netbooks became much more popular once the company began offering machines that weren’t saddled with those limitations.

The problem is that when you introduce dozens of laptops with very similar names you confuse customers. And if you’re not really sure you understand a company’s product offerings, it might be easier to just go pick up a netbook from a company like Dell, Acer, or HP where there are fewer options to choose from.

thanks Ohio Red!

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6 replies on “Asus CEO: Yup, we introduced too many models last year”

  1. Wow, it took them that long to realize that. I’m also glad that Asus started the whole netbook craze, but all those models made a lot of eyes roll.

  2. Asus has only one real netbook… the 1000HE. It’s so much better than everything else they offer that it makes every other Asus notebook look uninteresting (except maybe the N10-J* if you really want decent video performance).

    1. I’ve owned a few Asus netbooks.

      While I agree that the 1000he is pretty great, and probably one of the best values going right now (I’m typing this message on one). I don’t know that I’d say it’s the only interesting netbook that Asus offers. If you want something smaller, the 900ha is an excellent nine inch option, and probably one of the best netbook deals going.

  3. I give all the credit in the world to Asus for developing the Netbook. I would really like to see them succeed. But they desperately need help with their marketing.

    The way they introduce new models is part of the problem. The way they name them is another part. Their web site is abut as unhelpful as it can possibly be, another big part of the problem. Once they fix these things up, a little advertising would be helpful

  4. i would not call linux and solid state drives, limitations…

    but then i guess im a minority…

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