Apple’s first smartwatch goes up for pre-order on April 10th, and it will also be available to check out in select stores starting at that time. The Apple Watch will be available for purchase starting April 24th.

The Apple Watch will sell for $349 and up, as expected. But how up is up? Premium models with 18 karat gold cases will sell for $10,000 or more.

You won’t have to pay that much to get a basic model though.


There will be three different families of Apple Watch products. Entry-level Apple Watch Sport devices have anodized aluminum cases in silver or space grey colors and rubber bands.

Sport watches will sell for $349 if you pick a model with a 38mm band, or $399 for a model with a 42mm band.

apple watch sport

Apple Watch collection devices will have a stainless steel grey or black case and a wide selection of bands including leather and metal bands. Prices start at $549 and run up to $1049 for Watch devices with 38mm bands. Add an extra $50 if you want the 42mm band.

apple watch collection

Have a little extra cash to spare and don’t need to send a kid to college? The Apple Watch Edition has a starting price of $10,000.

apple watch edition

Not happy with a model that costs as much as a used car? For $17,000 you could either buy a new car or an Apple Watch Edition with an 18-karat rose gold case, a rose gray modern buckle. The same price can also get you a yellow gold watch and matching buckle.

Apple says these premium devices are limited edition watches that will only be available in select retail stores and they represent the “most beautiful expression” of the Apple Watch.

This will hardly be the first luxury watch to feature a 5-digit price tag. But it’s certainly the first smartwatch to fall into that category. While luxury watches are typically designed to be useful for decades though, I kind of wonder how much staying power a smartwatch with 2015-era hardware will look in a few years.

First-generation iPhones haven’t held up very well… Apple stopped offering software updates for them years ago. If the company is serious about offering premium watches, hopefully Apple is also serious about continuing to keep them up-to-date with regular software updates for years to come.

I also kind of wonder how many recharge cycles you’ll get out of a watch with a battery that needs to be charged every single day.

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8 replies on “Apple Watch launches April 24th for $349 to $10,000… and up”

  1. so now you have to remember to charge your 10K $ watch daily,,,this tech is DOA

  2. $50 extra for a slightly wider band, what?. This is priced as much as most top end smartphones. And 18 hours typical battery life , that not good.

  3. But it’s so ugly. Everyone else is making round watches. We haven’t seen a popular rectangular watch since the Casio calculator watch. How could Apple, of all companies, have gotten the aesthetics so wrong.

  4. I would have to guess that after about a year of use (or even less), the battery life would become very noticeably reduced.
    But, I think the target market for this would be happy to just buy another one anyway.

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