You may think of Google as a company behind a search engine, mobile operating system, web browser, and self-driving cars. But Google makes most of its money through advertising… so it’s no surprise that the company is often looking for new ways to deliver ads.

This week we learned that Google may be working on a new targeted ad system for YouTube in order to make the massively popular online video site somewhat profitable.

Google has also just announced that it’ll begin showing promoted Android apps in Google Play Store search results.

play store ads

Right now the Play Store is an ad-free zone, although Google takes a 30 percent cut of revenue from apps and in-app purchases sold through the store.

Google is promoting the new ads in the Play Store as an opportunity for app developers to promote their apps to users, making them more visible than they might otherwise be from an ordinary search. But it’s also clearly a way for Google to make a bit more money from Android.

A pilot program is launching in the next few weeks, with a limited number of users seeing ads from a select group of advertisers that Google says are already running Google search ads for their apps. TechCrunch reports that advertisers aren’t paying for ad placements for now, but that’ll almost certainly change if the program graduates from its pilot status.

Support Liliputing

Liliputing's primary sources of revenue are advertising and affiliate links (if you click the "Shop" button at the top of the page and buy something on Amazon, for example, we'll get a small commission).

But there are several ways you can support the site directly even if you're using an ad blocker* and hate online shopping.

Contribute to our Patreon campaign


Contribute via PayPal

* If you are using an ad blocker like uBlock Origin and seeing a pop-up message at the bottom of the screen, we have a guide that may help you disable it.

Subscribe to Liliputing via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9,545 other subscribers

One reply on “Android app ads coming to the Google Play Store”

  1. I’m sure there will be an xposed module to remove these. This is not welcome in the Android community. I know Google has free reign and can do whatever it likes but this is going to be a very bad move for Google. How many sponsored apps have you seen in the iTunes App Store?

Comments are closed.