When Apple introduced the M1 processor late last year, the company made bold claims about its performance and efficiency. And when reviews of the new Macs powered by the chip started to come in, it turned out that those claims were largely true – Apple’s new processors are among the fastest desktop and laptop chips around, but they consume far less power than their closest competitors from Intel and AMD.

As a long-time Windows and Linux user, I have to say that I’ve been tempted to buy a Mac for the first time. And apparently I’m not alone, because during a quarterly earnings call, Apple executives said that about half of the people buying new Macs or iPads are first-time buyers of those products.

That’s probably good news for Apple… and probably not so good news for Intel, AMD, Qualcomm, MediaTek, and makers of Windows and Android PCs and tablets.

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  1. I bought 2 new iPads last year. An iPad Mini 4 with an A8 processor and an iPad mini 5 with an A12 processor. I had to upgrade after our old 32 bit iPad Mini’s became obsolete and the kids needed them for distance learning at school. I’d sure like to buy a new M1 powered Macbook Air, but I already have 2 Chromebooks, a 2012 Macbook Pro and the Linux laptop I’m using right now. I can’t justify spending $1k on a new Macbook Air when I already have 4 other working laptops.

    1. Yeah, I’m in a similar boat. I’ve got two working laptops that I were both purchased in the last 2-3 years, one thing and light for on the go use (which mostly means around the house these days), and one higher performance model that I basically use as a desktop replacement. I’d really like to upgrade that model because it’s Core i7-9750H processor is rather underwhelming, but for the most part it still does what I need it to. So rather than move to something with a Ryzen 5000 or M1 chip, I’ll probably wait another year or two and see what’s available then.

  2. By the time these new macs hit the used market in quantity I am hoping Linux runs smoothly on them. At that point I will be interested.

    1. Holy crap… you’re onto something here!

      I’m still hoping that Apple releases a new MacBook Pro, but with a touchscreen, and a 360′ hinge. Then you can combine creation/work/business with pleasure/content/consumption. A device like that would be awesome, especially dualbooting macOS and a Linux Distro.

  3. But is good news for us the costumers because “Intel, AMD, Qualcomm, MediaTek,” have to get their shit together now and stop producing bullshit and get away with it.
    🙂

  4. “Apple’s CFO Luca Maestri said that half of the sales for both Mac and iPad during Q2 were from customers new to the devices.” Why did he combine both the Mac and iPad numbers? I would expect the iPad numbers to be high as the entry price is much lower than a Mac.
    Also, I bought a new iPad back in December, but did not use an existing apple id… and it replaced another ipad which had a new apple id.
    Many iOS devices are registered with new IDs, but are to repeat customers. From my tiny perspective, I doubt his numbers.

    1. When you buy an Apple product you receive a survey a few days later.
      One of the questions is “What was your previous Phone, tablet, computer, etc.?”.
      Maestri just reported the results of the survey.