Samsung’s 2019 smart TV lineup will support all the usual streaming video services including Netflix, Hulu, Amazon, YouTube and Google Play. But Samsung has announced that they’ll also have an Apple iTunes Movies and TV Shows app and AirPlay 2 support.

That will make Samsung’s TVs the first third-party media streamers to support iTunes. Up until now if you’ve wanted to watch your iTunes content on a TV you’ve either needed to buy an Apple TV box or connect your computer to your TV.

It also marks the first time, to my knowledge, that you’ve been able to access Google Play Movies and iTunes on the same media streaming device.

Samsung says users will be able to buy or rent videos from iTunes or access their existing libraries of content, including 4K HDR movies.

The iTunes app will also work with Samsung’s Universal Guide, search, and Bixby apps.

AirPlay support also means that you’ll be able to stream content from an iPhone, iPad, or Mac computer to a TV. Samsung is the first company to announce a TV with AirPlay 2 built-in, but according to Apple’s website, “leading TV manufacturers are integrating AirPlay 2 directly into their TVs,” suggesting that more announcements could be on the way.

It’s unclear if the same can be said for iTunes. But if Apple is willing to work with Samsung to let customers stream content on its rival’s smart TVs, it’s not hard to imagine iTunes eventually working with Roku, Amazon Fire TV, or even Android TV/Chromecast.

Update: Yup. According to updated information on the Apple website,  AirPlay 2 service will be compatible with a bunch of Samsung, LG, Sony, and Vizio smart TVs.

Interestingly, while Samsung’s press release focused on the company’s new 2019-model televisions, Airplay support is also coming to its 2018 smart TVs.

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2 replies on “Samsung’s new Smart TVs will support iTunes and Apple AirPlay”

    1. Apple is hard at work, to make sure that none of their products have In-App Purchases.
      And if they do, they must process it through iTunes only, to incur a 30% tax for Apple.

      They seem to be in a unique position to do this and get away with it, not even SONY was successful with this move when it impacted Fortnite players.

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