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When the Roku Streaming Stick+ launched last year, the $70 media streamer was one of the most affordable ways to watch 4K HDR content from YouTube, Netflix, Amazon, and Vudu on a TV.

But last month Roku rolled our a new line of Roku Premiere device with 4K HDR support and prices starting at just $40. A few weeks later Amazon launched a 4K HDR-ready Fire TV Stick with an Alexa voice remote for $50.

So what’s Roku to do? Drop the price of the Streaming Stick+, apparently. The company has just permanently slashed $10 off the list price: you can pick one up today for $59. And if you’re OK with buying refurbished gear, Amazon is also selling a certified refurbished model for $50 — the same price as Amazon’s new stick.

Here are some of the day’s best deals.

Media Streamers (stick division)

Media Streamers (dongles and boxes)

Storage

Computers

Other

You can find more bargains in our daily deals section.

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