Chinese smartphone maker Meizu entered the wearable space earlier this year with the launch of the Meizu Mix analog watch with activity tracking and notification features. Now the company has unveiled a new low-cost fitness tracker that you wear around your wrist.
The Meizu Band is a waterproof bracelet with an OLED display and step counting and heart rate monitoring features.
It goes up for pre-order in China today and should begin shipping December 8th.
The Meizu Band has an IP67 rating for water and dust resistance, which means it can be submerged in up to a meter (3.2 feet) of water for up to 30 minutes without suffering damage.
It has a battery that should last for about a week with the heart rate sensor active, or up to 15 days with that feature turned off. The fitness tracker has a magnetic charger, and Bluetooth for pairing with a smartphone. In addition to step counting and real-time heart rate measurements, the band can monitor sleep quality.
In other words, it has most of the features you’d expect from a Fitbit, but it sells for a much lower price. Of course, the Meizu Band doesn’t work with Fitbit’s software, so if you’re hooked on sharing your step counts with your Fibit-using friends, peer pressure might keep you from jumping ship.