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Amazon is holding its second-annual Prime Day on July 12th. It’s a made up holiday when the company will offer deep discounts on a number of products. Amazon is promising more deals than you get on Black Friday… although some deals will probably be a lot better than others.

In the week leading up to Prime Day, the company has been running a series of other promotions, and today’s deals are particularly noteworthy, with a great price on a high-capacity external battery, a super-cheap Amazon Tap, and $10 off any order over $20 placed through the Alexa voice service between now and July 12th.

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Note that you need to be an Amazon Prime member to get any of those deals… but you can sign up for a 30-day free trial membership and cancel it if you don’t want to pay $99 per year for the free shipping/music/video/eBook service.

Here are some of the day’s best deals.

Amazon Prime stuff 

99¢ stuff

Free stuff

Other stuff

You can find more bargains in our daily deals section.

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