Prime Day is Amazon’s answer to the question: why isn’t there a Black Friday-style shopping holiday in the summer?
Last year the company offered deep discounts on thousands of items, and this year for the second annual Amazon Prime Day the company says it’ll offer at least twice as many deals… although some will surely be more exciting than others.
Prime Day kicks off at midnight on July 12th, with some deals lasting all day, or at least as long as supplies last, and others showing up as “Lightning Deals,” which will be available for a brief period, with new deals launching as often as every five minutes.
One of the best deals may be on the Amazon Fire Tablet. This already-cheap tablet usually sells for $50, but today it’s available for $33.33, which is 1/3rd off the usual price. And while some folks might be disappointed that the tablet runs Amazon’s Fire OS rather than stock Android software, folks have been hacking this tablet for ages: you can root it, get it to run the Google Play Store, and even install custom ROMs.
Note that you’ll need to be an Amazon Prime member to get these discounts: normally a membership costs $100 per year or $11 per month, but you can also sign up for a free 30-day trial to participate in Prime Day, get free shipping on millions of items, and access Amazon Prime Music, Prime Video, and other perks.
Here are some of the best Amazon Prime Day deals we know about for US customers.
For Amazon Echo, Dot, or Tap owners only:
Save $10 off eligible Amazon orders over $20 when you order using Alexa voice assistant.
- Amazon Fire tablet for $33.33 and up
- Refurb Amazon Fire HD 6 for $40
- Refurb Amazon Fire HD 7 (7th gen) for $50
- Amazon Fire Kids edition tablet for $70
- Amazon Fire HD 10 for $150 and up
- Amazon Kindle for $50
- Refurb Kindle (previous gen – 7th) for $40
- Refurb Kindle Paperwhite for $80
- Amazon Kindle Paperwhite for $90
- Refurb Kindle Voyage for $130
- Amazon Kindle Voyage for $150
- Save up to 40% on a Kindle Unlimited subscription
Amazon Fire TV products
- Amazon Fire TV Stick for $25 and up
- Refurb Amazon Fire TV Stick with Voice Remote for $30
- Amazon Fire TV for $70
- Amazon Fire TV + HD antenna for $80
- Amazon Fire TV Gaming Edition for $110
Other Amazon stuff
- Buy a $50 Amazon gift card, get a $10 credit (promo code: GCPRIME16)
- Get a $10 Amazon credit + 3 free audiobooks with an Audible.com free 3-month trial membership
- Amazon Tap for $100
- Amazon Echo for $130
- Amazon Dash buttons for $0.99 each (get $4.99 credit with first purchase)
- Select Amazon Video movies & TV shows for 50% off
Lenovo Thinkpad Yoga 260 12.5″ laptop w/Core i5/8GB/256GB for $800 Lenovo Thinkpad 11E 11.6″ laptop w/Celeron N2940/4GB/500GB for $200 Lenovo Thinkpad 11E w/Celeron N3150/8GB/128GB for $250 Lenovo Thinkpad Yoga 11E convertible w/Core M/4GB/128GB for $350
- Lenovo ThinkCentre M700 tiny desktop w/Core i3/4GB/128GB for $400
- Lenovo ThinkCentre tiny desktop w/Core i5/4GB/120GB for $400
Toshiba Chromebook 2 w/Core i5/FHD display/4GB RAM for $280
- Asus C200MA 11.6″ Chromebook w/4GB/16GB for $140
Other laptops and 2-in-1s
HP Spectre x2 12″ 2-in-1 w/Core M3/4GB/128GB for $440
- Asus VivoBook E200HA 11.6″ Windows notbeook for $200
TV and A/V stuff
Samsung UN55KU6600 Curved 55-inch 4K TV for $650 TCL 32GB 720p Roku TV for $120
- Vizio 2.1 channel sound stand for $90
- LSTN Avalon Ebony Wood earbuds for $15
- Bose SoundSport in-ear headphones for $50
- Bose SoundTrue headphones for $100
- Sony MDRZX770BT Bluetooth headphones for $48
NVIDIA Shield TV deals
- Fritesla 20,000 mAh power bank for $13.45
- Asus OnHub router for $130
- Save up to 40% on select SanDisk memory
- PNY Turbo Elite 256GB USB 3.0 flash drive for $60
- Save up to 40% on select Huawei devices (Nexus 6P for $403, Honor 5X for $120)
- Save 20% on CanaKit Raspberry Pi kits
- Save 25% on Exploding Kittens card game
- Save 30% on Segway miniPro
You can always find more recent bargains in our daily deals section.
And note that while Amazon is trying to get you in a shopping mood, Walmart is trying to take a piece of the action: the retailer is running a free shipping promotion: normally you need to place an order worth $50 or more to get free shipping, but through Friday Walmart is offering free shipping with no minimum price.