As expected, Asus is introducing its new flagship smartphone at the Computex show in Taiwan. What’s a little unexpected is that the Zenfone 3 isn’t alone.

There are actually three models: the 5.5 inch Zenfone 3, the 6.8 inch Zenfone 3 Ultra, and the 5.7 inch Zenfone 3 Deluxe, which has the more impressive specs of the bunch.

Prices are expected to start as low as $249.

zenfone 3_01

New features in this year’s models include an updated design with metal frames and Corning Gorilla Glass 3 on the front and back, the addition of fingerprint scanners, and Qualcomm Snapdragon processors (some Zenfone 2 models had Snapdragon chips, but the original Zenfone 2 had an Intel Atom chip).

Here’s a run-down of the specs for each new model:

Asus Zenfone 3 (ZE552KL – $249 and up)

  • 5.5 inch, 1920 x 1080 pixel Super IPS+ LCD display
  • Qualcomm Snapdragon 625 processor
  • Up to 4GB of RAM
  • Up to 64GB of RAM
  • 16MP rear camera with Sony IMX298 sensor
  • 802.11ac WiFi
  • Bluetooth 4.2
  • Up to Cat 6 LTE
  • 3,000 mAh battery
  • USB 2.0 Type-C connector
  • Gold, blue, black, or white color options

Asus Zenfone 3 Deluxe (ZS570KL – $499 and up)

zf3 deluxe

  • 5.7 inch, 1920 x 1080 pixel Super AMOLED display
  • Qualcomm Snapdragon 820 processor
  • Up to 6GB of RAM
  • Up to 256GB of storage
  • 23MP rear camera with Sony IMX318 sensor
  • 802.11ac WiFi
  • Bluetooth 4.2
  • Up to Cat 13 LTE
  • 3,000 mAH battery with Qualcomm Quick Charge 3.0
  • USB 3.0 Type-C connector
  • Gold, silver, and grey color options

Asus Zenfone 3 Ultra (ZU680KL – $479 and up)

zenfone 3 ultra

  • 6.8 inch, 1920 x 1080 pixel IPS LCD display
  • Qualcomm Snapdragon 652 processor
  • Up to 4GB of RAM
  • Up to 128GB of storage
  • 23MP rear camera with Sony IMX318 sensor
  • 802.11ac WiFi
  • Bluetooth 4.2
  • Up to Cat 6 LTE
  • 4,600 mAH battery with Quick Charge 3.0
  • USB 3.0 Type-C connector
  • Gray, silver, and pink color options


Each model has optical image stabilization and electronic image stabilization when shooting photos with the rear camera, an 8MP, 85 degree front-facing camera, a fingerprint reader beneath the camera on the back of the phone, and dual SIM Card slots (including one which can double as a microSD card reader).

Asus also says the Zenfone 3 Ultra is “the worlds first” phone with a headphone jack that supports 7.1 channel DTS surround sound audio  and a “4K TV-grade” processor, a graphics chip which runs Asus Tru2Life+ video enhancement software to optimize video for “contrast, clarity, and smoothness.”

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