Fossil recently launched its first line of smart wearable products including activity trackers, a watch that can alert you to notifications from your smartphone, and an upcoming smartwatch.

But it looks like the company is taking another big step into the smart gadget space: Fossil is acquiring Misfit, maker of the Misfit Shine and Flash lines of fitness trackers.

shine 2

Misfit not only has expertise building wearable devices that can track your activity and sync data with a smartphone over a Bluetooth connection, but also a web and mobile app platform for presenting that data. The deal means Fossil doesn’t have to start from scratch in building its own connected device hardware and software platform… although presumably the company did already put some work into the Fossil Q connected devices it recently launched.

In addition to leveraging Misfit’s technology for Fossil-branded products, Fossil plans to continue offering devices under the Misfit name.

Fossil is spending $260 million to acquire Misfit and the deal is expected to be completed by the end of 2015.

via TechCrunch

Support Liliputing

Liliputing's primary sources of revenue are advertising and affiliate links (if you click the "Shop" button at the top of the page and buy something on Amazon, for example, we'll get a small commission).

But there are several ways you can support the site directly even if you're using an ad blocker and hate online shopping.

Contribute to our Patreon campaign

or...

Contribute via PayPal

2 replies on “Watch maker Fossil acquires fitness tracker company Misfit”