Less than a year and a half after raising the price of a Netflix subscription from $7.99 to $8.99, Netflix has implemented another $1 increase.
New subscribers will now have to pay $9.99 per month for the most popular Netflix plan, which allows customers to stream HD video on up to two devices simultaneously.
Existing subscribers will have their current prices locked in until October, 2016.
Don’t want to pay $10 per month for Netflix? There is still a cheaper option: you can pay $7.99 for a basic plan. But you won’t get high definition video and you’ll only be able to stream to one device at a time. That means you can’t watch Netflix on your TV while another member of your household watches a different video on a phone or tablet.
Want 4K video and support for streaming to up four devices at once? The price of a premium plan is still $11.99 per month.
Netflix isn’t the only online video site to offer pricing tiers. Hulu continues to offer some content for free, an ad-supported service for $7.99 per month, and a new ad-free option for $11.99 per month.