The next-gen Apple TV is Apple’s first set-top-box to support an App Store for third-party apps and games and to feature support for voice controls thanks to Siri.

Apple unveiled the new Apple TV in September. Now CEO Tim Cook says you’ll be able to order one October 26th, with purchases shipping by the end of the week.

An Apple TV with 32GB of storage will cost $149, while a 64GB version will also be available for $199.

apple tv 2015

That makes the new Apple TV more expensive than the latest media streamers from Roku, Amazon, and Google. But the entry-level model is still cheaper than an NVIDIA Shield console, which has a starting price of $200.

It might be silly to compare the Apple TV with an NVIDIA Shield though: while both support media streaming and some gaming, Apple’s device has one killer feature for Mac and iPhone/iPad users: tight integration with iTunes and the Apple ecosystem. The Shield, meanwhile, runs Google TV software and places an emphasis on gaming and graphics (it supports 4K video, which the Apple TV does not).

The new Apple TV has 2GB of RAM, 802.11ac WiFi, 10/100 Ethernet, and a new remote control with a glass touchpad, an accelerometer, and a microphone. You can use it as a motion controller or use the touchpad to interact with apps and games. And you can use the mic for voice commands and searches.

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One reply on “2015 Apple TV to ship by end of October”

  1. Comparing it to an Nvidia Shield is not silly at all. You can cast from IOS devices including 4k from you Iphone which the Apple TV does not. While the Shield does focus on Graphics it’s silly to say that’s all it does because it’s specs are still better than the Apple TV on the Media side. It’s a much better on the video side more codecs played better resolutions etc. The Shield is better Media wise, Graphics wise the only point in getting an Apple is because you tightly integrated into the eco system but even then I still won’t get it with no 4k casting ability from my Iphone people are better off sticking to the last Apple Tv or getting the Shield

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