Serious watch fans are willing to spend a lot of money on a quality timepiece, which is why some folks figure Apple’s decision to offer select Apple Watch models for $10,000 or more isn’t altogether unreasonable. But most smartwatches on the market today tend to be priced between $100 and $450, and most companies selling watches that use Google’s Android Wear software have chosen to stay within that range.
Then there’s TAG Heuer. Earlier this year the company said it would launch an Android Wear watch priced at $1,400. Now that the launch date is approaching, it looks like the company’s decided to raise the price tag a bit.
CNBC spoke with Tag Heuer CEO Jean-Claude Biver recently, and learned that the company’s luxury smartwatch will launch November 9th and it will be priced at $1,800.
There are few details available about the design or specs for the upcoming watch. While it’ll be more expensive than most laptop computers, this isn’t a watch from a computer company. It’s a smart device with some computing features coming from a premium watch maker.
That said, I’m still a bit skeptical of the whole concept: while enthusiasts are willing to spend thousands of dollars on watches, most of those watches are designed to last for decades or longer which makes the money you spend feel kind of like an investment. Smartwatches, on the other hand (or wrist), have batteries which will degrade over time and processors, screens, and other tech that might feel dated and obsolete in just a few years.
What do you think? How much money would you be willing to spend on a wrist-worn device that provides smartphone notifications and runs some standalone apps? How much more would you pay for a model with elegant design and durable build quality?