Casio, in an interview with the Wall Street Journal, announced it is developing new products to compete in the smartwatch market, due to launch in March of 2016. The new wrist worn device promises to be a watch that is smart instead of a smart device that is also a watch.
According to Casio CEO Kazuo Kashio, the company’s new leader, the new smartwatch will be geared toward the sporting market and will be priced at around $400. Though, Kashio noted that nothing has been set in stone just yet. The company’s goal is to design a smartwatch that reaches “a level of watch perfection: a device that won’t break easily, is simple to put on, and feels good to wear.”
Prior to the smartwatch movement, when I thought of watches, I thought of Casio (and maybe Swatch, too because I’m from that generation).
The company can be considered the inventor of the smartwatch. In the 1980s, Casio made watches that included such additional features as a calculator, and even a heart rate detector. In fact, the company has made a number of watches with amazing features, including television remotes and cameras. However, the bulky timepieces never seemed to take off.
Design is key when it comes to the smartwatch industry. Wearable consumers are excited about having a computer on their wrist, but if it is awkward or uncomfortable, it won’t likely sell well.
As a fan of smartwatches in general, I can’t wait to see what Casio brings to the table. If the watch is smartphone-independent, it will automatically be a winner in my book.