Chinese startup OnePlus released one of the best smartphones you could get for the money in 2014… if you could get one. The OnePlus One was widely praised for its high-performance hardware, custom Android software, and low-starting price. But limited supplies of the phone meant that until recently you had to jump through some hoops to get your hands on the One.
Now OnePlus is getting ready to launch the OnePlus 2. And it’s holding an unusual launch event… in virtual reality.
The company has already lets us know a few things about its second smartphone:
- It’ll feature a Qualcomm Snapdragon 810 v2.1 octa-core processor with a top clock speed of 1.8 GHz.
- It’ll have a USB Type-C connector for charging and for hooking up peripherals.
- It’ll sell for more than $322 (although it’s not yet clear how much more).
Part of the OnePlus low-budget marketing machine is to release details like these one at a time and to hold promotional stunts. So maybe it’s not surprising that the company’s launch event for the OnePlus 2 will be held in virtual reality.
OnePlus says that users can tune into the launch event at 7:00PM Pacific Time on July 27th, 2015. To participate, you can use a Google Cardboard headset to turn your phone into a virtual reality viewer. Or soon you’ll be able to get a custom model from OnePlus for free (plus the cost of shipping).