Micromax spin-off Yu launched its first smartphone about six months ago. It was notable for offering solid specs, a low-price tag, and Cyanogen OS software.
Now Yu is launching a second phone. The Yu Yuphoria is smaller and cheaper than the Yureka, but it packs some serious power for a phone priced at just about $110.
The Yuphoria features a 5 inch, 1280 x 720 pixel display, a Qualcomm Snapdragon 410 processor, 2GB of RAM, and 16GB of storage.
It has a 2,230 mAh battery, 802.11n WiFi, Bluetooth 4.0, and 4G LTE, an 8MP rear camera, and a 5MP front camera. The smartphone will ship with Cyanen OS 12 which is a custom version of Google Android 5.0 Lollipop.
The Yu Yuphoria has a metal body and it will be available in two color combinations. There’s a “buffed steel” model with a grey/silver trim and black back and a “champagne gold” model with a gold trim and white back.
Overall the phone has the kind of specs you’d expect to see from a mid-range device like a Motorola Moto G. But it’s priced more like an entry-level phone like a Moto E.
Yu will begin selling the phone in a flash sale on May 28th.
The company has also unveiled a few fitness accessories including a $15 wearable activity tracker called the Yu Fit and an $80 “Health Yu” device that measures heart rate, respiration, blood pressure, skin temperature, and other health stats.