Chinese startup OnePlus made a name for itself last year with the launch of the OnePlus One smartphone — a device with high-end specs at a mid-range price. Despite limited supplies and a kind of annoying invite-only system, the company managed to sell about a million phones in 2014.
Now OnePlus officials tells Bloomberg the goal is to ship 3-5 million phones in 2015. That includes the OnePlus One, but also next-gen phones which will launch in the second half of the year.
The OnePlus Two will be the company’s new flagship phone when it launches in the third quarter of 2015. There aren’t many details, but if it’s anything like last year’s phone, expect a speedy processor, a good screen, and a decent camera for a price that’s about half what you’d pay for an unlocked flagship phone from Samsung or HTC.
OnePlus is also said to be working on a “cheaper model” which will also be available before the end of 2015. Rivals including Xiaomi and Motorola have had a lot of success in recent years by offering phones with relatively modest but respectable specs at low prices. It wouldn’t be surprising to see OnePlus follow suit, which means the company’s product line would probably consist of a phone with top-tier features at a mid-range price and a phone with mid-range specs at an entry-level price.
Part of the reason OnePlus is selling phones for low prices is because the company sells its devices at or near the price it costs to build them, and doesn’t make much money on hardware. Eventually the plan is to make money by selling software and services.