You may recall that 10 years ago, a man asked the Internet for one million dollars by hosting a giant advertisement board and got it. As ridiculous as that seemed 10 years ago, it is still ridiculous today, but apparently it still works… at least on a smaller scale.
On March 12, 2015, a California-based recent graduation of University of California, Berkley started his own version of the history-making website. This guy, who goes only by the name “Roland,” wants to raise $10,000 to buy an Apple Watch Edition.
Yes, it is ridiculous that a person would have the audacity to beg for money from strangers just to buy an over-priced watch. Yes, it’s ridiculous that Apple has made a $10,000 watch in the first place.
But, what strikes me to be the most ridiculous of all is that this actually works.
Right now, after just over one week in existence, the page is already 78 percent full. In an email, Roland notes that he sells about 500 – 600 pixels per day. The largest single purchase was for 216 pixels.
Roland also explained his idea for the project to raise money for an Apple Watch Edition.
“When I was watching the live stream of Tim Cook two weeks ago announcing the Apple Watch pricing, my jaw dropped when he said the gold one would start at $10,000. I found it so amazing that I registered the domain for tenthousanddollarhomepage within a minute of Tim Cook making that announcement. I had originally just thought of it as a funny domain to have and had no idea it would take off so quickly!”
Although slightly updated for the technological visual aesthetic of 2015, this grid looks uncomfortably similar to the milliondollarhomepage of a decade ago, with square after square of brightly colored banners and tiny icons. This time around, quite a few people have simply purchased advertisement space for their Facebook, Twitter, or LinkedIn profile page.
I guess the social network advertising trend has to do with the fact that there is no minimum purchase. Unlike milliondollarhomepage, you can purchase one pixel for one dollar. You don’t have to buy $100 blocks. So, if you just want to attract more followers on Instagram, you could buy advertising for your feed for a buck.
Some big named tech sites have advertising on tenthousanddollarhomepage, including The Verge, MacWorld, Gizmodo, and more… although it’s not clear if the ads were actually paid for by those websites since there’s no confirmation process when purchasing the space.
All you have to do is upload an image and include a link to a website. So anyone could purchase space for, say, CNN, without the news organization agreeing to it.
Just like milliondollarhomepage, this smorgasbord of advertisement will serve as a snapshot of the history of the Internet. Roland says the site will remain live for at least 10 years.
In 2014, the Guardian reported that while milliondollarhomepage is still live, 22 percent of websites it linked to were dead. If history repeats itself, (and it probably will), many of the links on tenthousanddollarhomepage could be dead in a decade as well.
But, at least one guy will get an Apple Watch Edition out of the experiment. I highly doubt his luxury tech gadget will last as long as his website will.