When Motorola launched the original Moto X smartphone the company also introduced an online tool called Moto Maker which you could use to customize the features and design of your phone before placing an order.
Now you can also use Moto Maker to build a custom Moto 360 smartwatch.
Just visit the Moto 360 web page to begin building your watch by choosing the case finish, the band, and the default watch face that will ship with your watch (you can always change the watch face later… it’s just an app, after all).
Clearly Apple isn’t the only company that figures customers will treat its smartwatches as fashion accessories and not just simple gadgets. A top-of-the-line Moto 360 still costs less money than an entry-level Apple Watch, though.
Case options include light, dark, and champagne gold finishes. You’ll have to add $30 for the gold option, but that’s nothing compared to the premium Apple charges for actual gold when you buy one of its smartwatches.
Motorola also offers a choice of 3 22mm leather bands and several metal band options (which add $50 to the price of the watch).