Apple is slashing $30 from the price of its internet TV box. The price of an Apple TV is now $69.
Apple TV devices let you stream videos from iTunes, Netflix, Hulu Plus. ESPN, and other service as well as music, radio, and photos.
Today Apple and HBO also announced that the new HBO NOW subscription service will be available exclusively on Apple TV and iOS devices when it launches in April… which means that Game of Thrones fans who don’t want to pay for cable will need an Apple device (or a Bittorrent client) if they want to watch the latest HBO content.
That’s a pretty big coup for Apple at a time when there are a growing number of options for streaming internet content to a TV. Google’s Chromecast and Amazon’s Fire TV Stick devices sell for under $40. Roku has a range of solutions starting at $50. So the $99 price tag of the Apple TV was starting to look a little high.