Indian smartphone maker Micromax has launched a new brand called Yu which aims to deliver high quality smartphones and entry-level prices thanks in part to a partnership with software maker Cyanogen.
The first member of the Yu family is now available in India. The Yureka is a phone with a 5.5 inch screen, a quad-core processor, and Cyanogen OS 11 (Which is based on Android 4.4 KitKat.
The Yureka is available from Amazon for 8,999 rupees, which is about $143 US.
The phone has a 1280 x 720 pixel IPS display with Gorilla Glass 3, a Qualcomm Snapdragon 615 ARMv8, 64-bit processor, a 13MP rear camera with a Sony IMX135 CMOS sensor, and a 5MP front-facing camera.
It has 2GB of RAM and 16GB of storage, a microSD card slot for up to 32GB of removable storage, and a 2500mAh battery which is reportedly good for up to 8 hours of talk time or 7 hours of web browsing.
The Yureka features 802.11b/g/n WiFi, Bluetooth 4.0, GPS, and support for GSM, HSPA, and LTE networks in India. It has dual SIM card slots.
Micromax has an exclusive deal with Cyanogen which means that if you want to buy a phone that comes with Cyanogen OS pre-installed in India, you’ll have to buy a Yu phone for the foreseeable future.
In fact, just this week an Indian court ruled that Chinese phone maker OnePlus couldn’t sell the Cyanogen-powered OnePlus One smartphone in India. OnePlus is currently working on new firmware for that phone.