A line of Android phones and tablets bearing the Kodak name will launch in 2015, with the first Kodak smartphone launching at the Consumer Electronics Show in January.
But while Kodak used to be a big name in camera and film technology, the company has fallen on hard times in recent years… and these new Android devices are pretty much Kodak products in name only.
They’ll actually be built by Bullitt Group, which is licensing the Kodak trademark.
Bullitt also makes the CAT line of rugged smartphones.
That said, the new Kodak devices are said to feature “best-in-class image management software,” suggesting the companies hope to leverage Kodak’s reputation as an imaging technology company. They’re also designed for a specific audience of folks “who want a high-end experience but aren’t always as comfortable using increasingly complicated mobile devices as they would like to be.”
In other words, these are smartphones and tablets aimed at the tech illiterate. They’ll even come with remote management software, so friends or family members can remotely log into your device to provide support.
After launching a smartphone at CES, Bullitt/Kodak plan to introduce a model with 4G support in the second half of 2015, as well as a connected camera and a tablet.