The Lumia 535 is Microsoft’s first Windows Phone handset that won’t have the Nokia name on it. The phone is an entry-level device with a 5 inch IPS display, a Qualcomm Snapdragon 200 processor, and 5MP front and rear cameras.
It should be available in parts of Asia and Europe soon for about 110 Euros, which is a little under $140 US.
The Microsoft Lumia 535 features a 960 x 540 pixel display, Qualcomm’s 1.2 GHz quad-core processor, 1GB of RAM and 8GB of storage. But it also has a microSD card slot for removable storage and customers get 15GB of free cloud storage from Microsoft OneDrive.
The phone has a 1905mAh battery which Microsoft says is good for up to 6.5 hours of video playback, 8.5 hours of web surfing over WiFi, or 13 hours of talk time over 3G. It has up to 23 hours of standby time.
Microsoft will offer single SIM and dual-SIM versions of the phone, and it supports 802.11b/g/n WiFi, Bluetooth 4.0, and GSM/HSPA+ networks.
The most notable things about the phone though, are the software and the price. The Lumia 535 features Windows Phone 8.1 software with features including Office, Cortana voice assistant, Skype, and Outlook.
The phone will be available in select markets starting this month and the 110 Euro price tag could help make this an attractive alternative to low-cost Android phones. Clearly Microsoft isn’t trying to take on the iPhone 6 with this model.
But this is just the company’s first phone to ship without Nokia branding. There will be more… and it’s likely that some of them will have faster processors, higher-resolution displays, more memory, and other premium features.