Micromax, one of India’s biggest smartphone makers has introduced a new subsidiary called Yu Televentures which will begin selling Android phones with Cyanogen software in December.
Cyanogen is the for-profit company founded by the core developers of CyanogenMod, one of the most popular custom ROMs based on Google’s Android Open Source project.
The software includes most of the key features you’d get with a device running stock Android software, but Cyanogen OS offers advanced customization options and other tweaks.
News reports suggest the Yu brand will be aimed at enthusiasts and advanced users who want features such as unlocked (or perhaps unlockable) bootloaders.
The Oppo N1 and OnePlus One were the first phones to ship with Cyanogen software, and both are high-end devices produced by Chinese phone makers. Micromax and Yu haven’t yet announced the pricing for their upcoming Cyanogen phones.
Update: The Verge reports Cyanogen is hoping to optimize Android to offer a premium-level experience on mid-range devices, while helping Micromax (and other partners) provide users with the most up-to-date versions of Android available.