Withings already offers a fitness tracker called the Pulse O2 which you can either clip to your belt or clothing to monitor your steps and other activity. Or you can attach it to a wristband and wear it like a kind of ugly watch.
The Withings Activité is a more attractive device. It’s basically a Swiss watch that has motion sensors hidden beneath the surface.
The watch was designed in France and manufactured in Switzerland. At a glance it looks like a watch, not a gadget — but there’s a small circle inside the watch face that shows your progress toward each day’s activity goals.
Most of the front of the device shows a classic analog watch design. But there are a few high tech pieces you can’t see.
For instance, there’s Bluetooth support for synchronizing data with your smartphone (iOS will be supported at launch, but Android support is on the way), and a motor that lets the watch vibrate when an alarm goes off.
You can also tap the glass to move the hands so you can set an alarm time. Or you can use the Withings Health Mate app on your phone to adjust alarms.
The Withings Activité is water resistant and can withstand both sweat and swimming pools. It’ll be available in black or white, and watch is expected to sell for about $390.