Microsoft is giving its MSN.com internet portal a fresh coat of paint and giving the brand a bit of a push as well. Soon the company will update its Android, iOS and Windows Phone apps and the new versions will use the MSN name instead of Bing.
For now, you can check out a preview of the new MSN portal at preview.msn.com.
Don’t ask me why it’s taken this long for Microsoft to decide that it makes more sense from a branding perspective to stand behind the MSN name, which originally stood for The Microsoft Network, than the Bing name… although I’m pretty sure the Bing search engine isn’t going anywhere.
Anyway, the new MSN portal has a tiled user interface that’s not unlike what you see on the start screen of a computer running Windows 8 or later. And just like the start screen, the MSN home page can be customized.
Users who are signed in can choose which sections to include. Don’t care about sports, entertainment, or business news? Just uncheck those options. Want to world news, tech and science news, and music news? Check, check, and check. You can also rearrange sections on the page.
Most of the new will now come from partners including the New York Times, Wall Street Journal, CNN, AOL, and Conde Nast as well as international news sources including The Guardian, Hindustan Times, and Le Monde.
While the new web portal is now ready to preview, Microsoft says the new mobile apps will be available “in the coming months.”