Apple’s smartphones and tablets may have a loyal customer base, but Apple is hoping to make its devices more popular in the enterprise market by partnering with IBM to business-centric apps and services to the iPhone and iPad.
Here are some of the highlights from the IBM MobileFirst for iOS announcement:
- IBM will offer cloud services for iOS including security, analytics, and device management features.
- There’s a new AppleCare service and support plan for enterprise customers.
- IBM will offer new packages to customers that include activation, supply, and management of iOS devices.
The companies say they’re working on more than 100 mobile enterprise solutions including mobile apps and cloud services designed for enterprise customers in specific industries.
While it’s unusual for Apple to partner with another company in this way, Apple’s Tim Cook and IBM’s Ginni Rometty explain to Recode that they each bring something different to the table, with Apple offering a strong consumer experience and IBM bringing business expertise to the table.
Among other things, the partnership could help encourage companies to support BYOD (Bring Your Own Device) setups where employees can use their own phones or tablets securely in a professional environment.