T-Mobile has been taking some big steps to brand itself as the “un-carrier” over the past year by eliminating contracts, paying your early termination fee when you switch from another carrier, offering unlimited international text and data in 100 countries, and more.
Now T-Mobile is eliminating overage fees, which means that US customers won’t have to pay a penalty for going over amount of voice minutes, text, or data in their plan — no matter which plan they have.
This is partly a move to lure customers from other carriers… but T-Mobile CEO John Legere has also launched a Change.org petition to encourage the other big US wireless providers (AT&T, Sprint, and Verizon) to end overage fees.
Taken at face value, the petition is a sign that T-Mobile wants to change the way companies do business. Taken with a more skeptical eye, this is a pretty smart publicity stunt that makes the company look a lot more attractive to folks shopping for a new smartphone contract.
Unfortunately pricing and business practices are only one factor that goes into choosing a carrier: I used T-Mobile for a few years, but the company’s coverage just wasn’t as strong in my neighborhood as rival AT&T’s, which is why I’m now paying for Straight Talk and using an AT&T-compatible SIM card instead of a T-Mobile one.