Amazon is expected to launch its first smartphone this year. The handset will likely feature Amazon’s custom version of Android and tight integration with Amazon’s app, book, music, and video stores. It could also have an unusual 3D user interface and support for tilt-based navigation.
But BGR reports the Amazon smartphone may have one other unusual feature: something called Prime Data.
BGR has been the source of most recent leaks about the upcoming phone, including the picture shown above. But the website’s sources couldn’t provide many solid details about Prime Data other than the likely name for Amazon’s new service.
The name does suggest that the company plans to offer mobile data perks to subscribers though — much as Amazon already lets Prime subscribers get free shipping on products as well as access to a streaming video library with thousands of movies and TV episodes.
It’s possible that Amazon could be partnering with AT&T to offer a “Sponsored Data” service that would let users stream a certain amount of music or video from Amazon’s cloud services without counting against their monthly data cap, for instance.
Or maybe Amazon will provide a limited amount of free data that customers can use for any service by subsidizing a portion of your phone bill as a way to encourage you to buy an Amazon phone and interact with Amazon’s digital content services (where the company would hope to make up any money it shells out to your wireless carrier on your behalf).
Or maybe Amazon Prime Datawill be something else altogether… or maybe it doesn’t really exist. Until Amazon officially launches its first smartphone, all we have to go on are leaks and rumors.